Redefining Freshness, Fairness and Quality
OriginTRADE™ is a pioneering and revolutionary concept.
OriginTRADE™ means we source, process, and package our foods right here in Ethiopia where we grow them. This ensures the absolute best products for our customers, low impact for the environment, and an engine for prosperity and change for us, the growers and processors of these foods.
We were born, we have grown up and we live and work at the ORIGIN of teff: Ethiopia. Some of the best teff farmers throughout Ethiopia aren’t just our suppliers – they are family and friends. Our ability to get the freshest and the highest quality organic black Ethiopian teff while generating the most value for the farmers and the smallest environmental footprint is unmatched.
Creating An Engine for Prosperity
OriginTRADE™ believes that to truly affect lasting prosperity, teff producing nations like ours must brand and package their own teff and sell it. The key reasons for this belief are as follows:
- The value of the products are preserved in terms of quality for the final consumer. We create the absolutely freshest, highest quality product when transformed at source.
- The value created economically by processing and packaging at origin is immeasurable. Our business model and our location allows us to both pursue the absolute best quality teff and to pay the true premiums that these crops deserve to get but have never been able to command.
- Our interests are directly aligned with our farmers and our entire value chain in a way that external actors could never be, and as such our farmers now have the right incentive to deliver their most amazing teff crops.
- Commodities like teff that are transformed near to their sources reduce CO2 dramatically.